Brighton Bartender's Association
we're not drinking... we're learning!
August 5, 2010 - 5:48pm | by Daniel Priseman
In my last blog about the way we form deeper bonds with brands I stated " Many bars are now offering consumer tasting events where you can learn about a specific spirit category or individual brand, or are running cocktail master classes, there is the opportunity to learn more and have a better drinking experience every day.” It turns out quite a few people read it, and several readers got in touch to ask me for some recommendations… cue follow up blog highlighting just a few bars that hold regular tastings!These tasting events really are a great idea from all points of view, they give the bar that hosts them a way of offering a little added value to their customers, they give consumers a chance to learn about and sample brands that they might otherwise not have encountered, and they give brands a way of talking directly to consumers and hopefully making them a lifelong fan of your product (assuming they like the way it tastes!). The number of bars starting to put on tasting evenings is definitely on the rise and there has never been a better time for consumers, brands and bars to come together for a little bit of learning… because as Francesco Lafranconi always says ‘we’re not drinking, we’re learning!’
