Callooh Callay

Why drink cocktails?

I’ve been lucky recently to have had some nights that were better than average. You know the sort of evening where everything comes together just right. A good bar, with a talented bartender making drinks, great company and good tunes, the sort of evening where you have a ‘drinking experience’. It got me thinking about the little things that elevate the experience of sipping a cocktail.

 

I’ve always been startled by people who say that cocktails are too expensive but who don’t mind paying over the odds for a bottle of beer or a glass of wine. I admit that it galls me to pay £7.50 for an overly sweetened daiquiri made using the cheapest ingredients by someone who would rather be anywhere other than behind the bar. But when you go to a good bar and your drinks are made by a bartender who does their job because they love it (well they don’t do it for the money that’s for sure!) and you sip a perfectly balanced drink, well that’s worth paying for!

we're not drinking... we're learning!

In my last blog about the way we form deeper bonds with brands I stated " Many bars are now offering consumer tasting events where you can learn about a specific spirit category or individual brand, or are running cocktail master classes, there is the opportunity to learn more and have a better drinking experience every day.” It turns out quite a few people read it, and several readers got in touch to ask me for some recommendations… cue follow up blog highlighting just a few bars that hold regular tastings!
 
 
These tasting events really are a great idea from all points of view, they give the bar that hosts them a way of offering a little added value to their customers, they give consumers a chance to learn about and sample brands that they might otherwise not have encountered, and they give brands a way of talking directly to consumers and hopefully making them a lifelong fan of your product (assuming they like the way it tastes!). The number of bars starting to put on tasting evenings is definitely on the rise and there has never been a better time for consumers, brands and bars to come together for a little bit of learning… because as Francesco Lafranconi always says ‘we’re not drinking, we’re learning!’
 

For your eyes only

I was looking back through some drink recipes the other day and I noticed a pattern. It seems like over the years I have tended to use the same ingredients repeatedly. I noticed that I went through a phase of using Jager in cocktails, after that I was using noilly amber a lot, then I moved on to Lillet Blanc and recently it has been merlet’s crème de poire. I seem to get caught up on what a certain ingredient bring to a drink and find myself adding it to all sorts of creations almost without realising it.
 
I guess it makes sense really. I wander into a bar and the bartender says ‘have you tried the new such-and-such from so-and-so?’ I have a taste and think ‘wow that would really work in a ….’. Next thing you know I have bought a bottle and it is worked into my drinks repertoire until the next new thing comes along.
 
When I thought about it a bit more I realised that I even associate certain ingredients with certain bartenders. Some are obvious connections. Jager will always make me think of Gregor and I can’t see Galliano in a drink without thinking of Ago from The Connaught bar. Some are less obvious though, Noilly Ambre for example makes me think of Pete Jeary who first introduced me to it and still swears by it as his secret weapon when making cocktails.
 
A quick phone around to a few bartender friends confirmed my suspicions; we all have our secret go to ingredients. It confirmed another thing too… some bartenders will put the damnedest things together in the name of using their secret ingredients, but somehow they usually pull it off!
 
This phenomenon certainly deserved further investigation (any excuse for a night out!) so I called in on Victor from LAB and he listed a few things that he is using a lot at the moment including Wray and Nephew and pimento dram. When he told me that he had a great drink up his sleeves using yellow chartreuse and cardamom bitters I decided to dodge the overproof rum bullet and try that instead.

Day of the dead? more like month of the living-dead!

My God it's been a couple of busy weeks for us here at Bitters & Twisted HQ. We have been working closely with our web designers and they have done us proud so we are getting closer and closer to the launch of our full site. We have been to check out the Sipsmith distillery in London, then we went drinking tequila in Leeds, followed by Gin in London, not to mention making pineapple bitters as well as homemade syrups and we have been catching up with friends old and new. I am getting tired just thinking about how rushed off my feet I have been.

 

On the subject of Sipsmith I am not going to say too much as I am going to be including them in an upcoming blog about artesianal producers and small batch spirits. I will say this however, if you get a chance to try their gin, I can highly recommend it. Somehow it makes me think that this is how old fashioned gins might have been. Not overly rounded or soft, Sipsmith gin is full of character and flavour and is a lively gin that grabs you by the taste buds and takes you for a ride. Right, that's enough of that, before I get carried away and don't leave myself anything else to write about!

 

I was lucky enough to be asked to judge the 'Cazadores hunt' in Leeds last week, which for those of you who don't know is an ever evolving tequila event that Cazadores are starting to roll out. The idea is simple, get 20 - 30 top bartenders together in a city centre at lunchtime. Refresh them with loads of tequila and then set them a series of tasks to compete at in several bars. End it all with a cocktail comp (after 6 hours of drinking tequila this was the most rowdy comp I have ever seen!) and crown the winning team as winners of the Cazadores hunt... The experience actually got me looking at both tequila and brand run competitions in a whole new light, so much so that I am going to be dedicating a blog update to the subject very soon. Keep your eyes peeled or subscribe to our blog to be notified when it gets updated... 

 

blue blazers, batidas and bartenders of the year?

It turns out that creating a huge database of drinks recipes and spirits is thirsty work, so we decided to reward ourselves for our recent efforts by wandering around East London and having a few drinks with friends.