bringing drinks to life

What is it about vodka that makes it so popular? It sells by the bucket load in the UK, in fact it is the top selling spirit by a country mile. Consumers can’t seem to get enough of it and a new brand seems to launch every week. Personally I’ve never understood its popularity, dress it up any way you want (and brands find some of the most ridiculous ways to dress up a bottle of vodka these days) it still seems like pretty boring stuff to me. No colour, very little flavour, not much happening on the aroma front either. I hold it personally responsible for the bastardisation of the Martini and couldn’t tell you the last time I was even tempted to order a vodka based cocktail… It’s safe to say I’m not a huge fan of the stuff.

 

 

The bitters&twisted drinking room is fairly well stocked with most spirits, there are over 60 American whiskies, 50 or so rums, 25+ tequilas, hell I even have 25 gins to choose from, but when it comes to vodka there are currently only 5 gracing the shelves. While in the past I was quietly proud of this fact, it recently occurred to me that maybe I should at least attempt to get over this bias and see if it’s possible for me to gain an appreciation of this popular spirit.