It’s been hard to miss the buzz over the last few days about Pusser’s Rum deciding to take PKNY (formerly Painkiller bar) to court to protect their trademark of the name Painkiller. It has been an eye-opening experience to watch the industry debate both sides of the argument, but mostly it has served to highlight what happens when brands don’t work with bars to achieve mutually beneficial results. Fortunately, today I get to write about a brand that is supporting bars and helping bartenders to share their knowledge and passion internationally.
You see St Germain Elderflower Liqueur have just started an international bartender exchange programme, designed to get bartenders sharing ideas and experiencing different cultures. This sort of activity is a shining example of how easily brands can promote the work of drinks industry professionals, create good feelings within the trade and achieve results that benefit everyone taking part.
I was looking back through some drink recipes the other day and I noticed a pattern. It seems like over the years I have tended to use the same ingredients repeatedly. I noticed that I went through a phase of using Jager in cocktails, after that I was using noilly amber a lot, then I moved on to Lillet Blanc and recently it has been merlet’s crème de poire. I seem to get caught up on what a certain ingredient bring to a drink and find myself adding it to all sorts of creations almost without realising it.It turns out that creating a huge database of drinks recipes and spirits is thirsty work, so we decided to reward ourselves for our recent efforts by wandering around East London and having a few drinks with friends.