service

Service with a smile...

So what’s the next big trend going to be in the UK cocktail scene? A couple of years back it was ice, then bitters stole the show and recently we’ve had the double act of ‘speakeasy’ and molecular pushing their way to the front again, or at least using dry ice to add a bit of theatre in a basement bar if not full blown geeky molecular mixology and true speakeasies. So, what’s next folks? Well I for one hope the next big trend will be customer service…
 
 
Now before I start getting hate mail from the UK bartending fraternity, I know that there are lots of good bartenders who are dedicated to what they do, care about their profession and take pride in every shift they work. But hear me out (before you start putting together a letter bomb addressed to b&t HQ(; in my opinion our industry is too introverted and wrapped up with looking at itself and too often forgets what it’s all about… serving drinks to customers in a way that makes them a little happier than they were before they walked into your bar.
 

Why drink cocktails?

I’ve been lucky recently to have had some nights that were better than average. You know the sort of evening where everything comes together just right. A good bar, with a talented bartender making drinks, great company and good tunes, the sort of evening where you have a ‘drinking experience’. It got me thinking about the little things that elevate the experience of sipping a cocktail.

 

I’ve always been startled by people who say that cocktails are too expensive but who don’t mind paying over the odds for a bottle of beer or a glass of wine. I admit that it galls me to pay £7.50 for an overly sweetened daiquiri made using the cheapest ingredients by someone who would rather be anywhere other than behind the bar. But when you go to a good bar and your drinks are made by a bartender who does their job because they love it (well they don’t do it for the money that’s for sure!) and you sip a perfectly balanced drink, well that’s worth paying for!